ECCO has officially launched a marketing campaign with an iPhone app allowing fashion lovers to immerse themselves in a Scandinavian Winter on-the-go.

Like many fashion forerunners, ECCO understands mobile is a crucial tool for marketing nowadays, and a mobile campaign that seamlessly integrates with other marketing strategies can directly and effectively deliver the message to the consumers.

The ECCO iPhone app serves its purpose of promoting its latest A/W collection. One of the highlighted features is the Scandinavian interactive storybook, which not only showcases the winter theme and products, but also interacts with users by encouraging them to complete their own “Scandinavian story” by uploading their photos onto the storybook and decoding the QR codes available on print ad and at the ECCO stores. Users can therefore experience a more integrated and interactive mobile campaign.

Users will also receive a HK$100 coupon upon downloading the ECCO story app, so more people can enjoy the exquisite design of ECCO this winter. The ECCO iPhone application is developed by Gravitas.

ECCO is a Danish shoemaker believing in the importance of design and craftsmanship. Since 1963, ECCO’s aim has always been making fabulous shoes that fit fantastically and crafting the beautiful Scandinavian culture onto the foot. The holistic “Scandinavian Story” campaign definitely reinforces this ECCO brand image.

To start your journey in a Scandinavian winter, click below.
Download @ iTunes App Store