Every October, Hong Kong retail markets are heated up by the influx of 7 hundred thousand mainland tourists during National Day holiday.

According to Hong Kong Tourist Board, each mainland tourist is predicted to spend an average of HK$6,000 during the “Golden Week” in 2011, resulting in a lucrative HK$4.2 billion business in just a week time!

For marketers, the key question is how to seize this golden opportunity to boost up sales in the short run and yet leave an impression for the long run to build loyalty among these frequent regular visitors to Hong Kong?

Advertising campaigns, promotions and special offers can certainly serve the purpose, but how to ensure these offers and messages are delivered to the hands of your target audience and trigger immediate call to action for these on-the-go visitors?

Mobile marketing is the answer. A lot of marketers are using various means of mobile advertising and marketing media to communicate to their target audience.

SMS remains to be one of the most used marketing tools nowadays. Marketers love it for they can outline specific criteria of the recipients, ensuring a very high audience reach. Location Based SMS successfully drove spontaneous purchase for a lot of brands. Some brands go for rich media content such as MMS.

Mobile marketing is without doubt marketers’ golden ticket to get a bigger slice of the HK$4.2 Billion pie during Golden Week.