The iPhone app for Metro City Plaza (MCP), bringing shoppers a platform with the latest promotions and activities at MCP in a faster and more convenient way, was launched this week.

Located at the heart of Tseung Kwan O, MCP delivers a one-stop shopping experience, provides stores that range from latest fashion to finest cuisine, as well as exciting events of festival celebration.

MCP aims to extend its marketing strategies via the mobile platform and therefore collaborates with Gravitas to create this app, in order to increase consumers’ awareness of the MCP brand and enhance loyalty among shoppers by means of promotional coupons.

How to connect customer and encourage them to keep using the app? One of the highlights of the MCP app is a lucky draw enabled by QR Code, in which users can just scan the code that appear on MCP’s newspaper ads, posters and its Facebook fan page.

While QR code is becoming a popular and convenient way to connect target audience to your messages by mobile phone, few of us know that in fact the code was invented 17 years back!

To make use of QR code effective for a mobile marketing campaign, the key question is not about the technology behind the code, but about what channels should be chosen to display the code and maximize the chance of users scanning the code and to connect them successfully?
ComScore revealed that 49.4% users scanned QR code on printed newspaper or magazines, 27.4% scanned users on website or PC and 23.5% scanned on the poster or flyers or kiosk.

MCP launched its iPhone App with the display of its QR codes for the app’s lucky draw on print ads, Facebook and posters, these properly selected media are proven by the research findings as the most popular media that can entice the scan by the users.

With the irresistible giveaways and premiums offered by MCP apps, users are more motivated to participate in its lucky draw by just a quick scan of the code and connected with MCP.

MCP iPhone App:
Download @ iTunes App Store