Time is more than money. For many marketers, the key edges of mobile marketing are consumers’ shorten response time and increased response rate. In fact, mobile platform not only earn time for marketers but also can be used to improved customer experience, which in turns, generate greater revenue for marketers. This case study illustrates the first in-app table booking system in Hong Kong may give you some insights on how to improve your current service and drive more businesses.

New Town Plaza launched its iPhone and Android App in August this year. To further enhance the function and to further drive download and usage, it adds a restaurant booking system on top of the functions in its original apps. It allows users to book tables by getting a virtual ticket while they are shopping in the mall, when there are ten tables to go the user will get a push reminder so that they can plan when to reach the restaurant.

The most obvious benefit of this system is that it enables diners to spend more time to shop in the mall, as they no longer have to stand and wait in the intimidatingly long queue outside the restaurant. It would also prevent consumers from walking away and thus missed the table due to loss of patience. The system is a good news for other merchants at the mall, as users would now spend more time in shopping rather than in queuing.

Other than malls or restaurants, it could be applicable to customer service of a vast range of industries, including telecommunication provider, clinic or any other occasions that require waiting. Click here to explore the table booking system and save time.