In an app, content and design are complementary to each other for effective communication and deliver the best user experience. In fact, an appropriate layout can seamlessly deliver your marketing messages to your target audience and resulting in higher ROI, whereas failing in doing so can cost you consumers’ loss of interest in your product or even, brand. The case below illustrates how content is effectively displayed and thus intrigue target audience via a simple and sophisticated layout.

Fidelity Investment wanted to exploit the mobile platform to sustain its brand image, retain current customers and attract new customers. In partnership with Gravitas, they created an iPhone app for tracking fund performance.

Most of the financial institutes have a lot of information to share with the customer real time. Informative app like this must provide a great user experience, to encourage usage and more importantly, entice customer interest about your product. How to make it happen?

One of the major challenges of this app is to effectively present the extremely rich content in a sophisticated and logical flow. This app overcomes such challenge by implementing a well thought-out user interface. For example, when users browse the details of a particular fund, the user-friendly navigation of this app allow them to view all the information in one single page, making it greatly comprehensible.

Performance tracking could be another challenge for most financial app users. This app solves the problem by providing the performance data up to 5 years back and users can view the performance changes within any time period simply by touching two points on the chart.

To experience the sophisticated delivery of useful information by Fidelity Investment, please click here.