In China, the number of user accessing internet through mobile has exceeded that of personal computer, according to a report released by the China Internet Network Information Centre (CINIC) late July.

The biannual report reveals that while the number of desktop internet user is still on the rise and has reached 380 million, the size of mobile internet user has surpassed the number of desktop internet user by 8 million and reached a total of 388 million, marking a significant milestone in the development of mobile consumer market in China.

China is one of the largest consumer markets in the world and with economic uncertainty in U.S. and Europe, marketers are now weigh heavily on the Chinese market. Marketers in China seem to be already responding to such change in mobile behavior. According to eMarketer, China ranks second in mobile Ad spending with nearly $46 billion and is predicted to reach nearly $53 billion in 2013. Hong Kong markets should bear these numbers in mind when they are targeting at the Chinese market.