A big dream comes true with a little foresight
The advancement in mobile technology makes it undeniable that mobile devices have become an indispensable channel for marketers to reach their targets and achieve their marketing goals.
Yet, do you still remember which model of mobile you were using years ago?
In 2003, you are most probably using something like these mobile phones which only support text with monochrome display. Not a lot could ever imagine we can take photos, play games, check emails and even watch TV with “mobile phone”.
Nonetheless, 2 brothers in Hong Kong, Ricky and Gary shared a big dream when they are holding a NOKIA 8210 in hand. Ricky was graduated in marketing and is a veteran in the telecom industry while Gary has solid technical design and development background and he participated in the development of popular webmail systems. They both spotted the great potential and dreamt about how mighty a mobile device could do to serve different marketing purposes – they truly believe this is going to happen, and they can make it happen.
That’s when Gravitas was born
Over time, the team and the client base grew with great minds who think alike. Gravitas team tried, experimented, improved and invented their secret “recipe” to deliver numerous innovative mobile marketing campaigns that created excellent result and ROI. They innovate everyday with the pace of the rapid development of mobile technology, and bring a revolutionary change to the marketing world!
Gravitas is the founder of Mobile Friday, the largest community of mobile marketers in Asia. Mobile Friday workshops and social gathering are run regularly by the Gravitas team. Over 30 sessions and 1,000 marketers have joined the event since 2008 and participants are excited to share their excellent idea and experience with other marketers that spark the innovation in mobile marketing.
The born of AMAZE Mobile Media 
To be able to create additional value and deliver a complete campaign, it is important to find a way to ride on the mobile media to reach the target audience. Gravitas decided to found AMAZE Mobile Media in 2009 to be able to provide one-stop solution for marketers to execute their mobile campaigns.
AMAZE Mobile Media Limited, a fully owned subsidiary of Gravitas Limited, provides a marketplace with an extensive network of quality mobile advertising inventories in Asia. Through AMAZE, marketers can execute innovative mobile marketing tactics and reach on-the-go audiences with excellent return on investment.
Local Hero
In 2010, Gravitas won Marketing Magazine’s “Agency of the Year Award – Local Hero and Silver Awards” in the Mobile Marketing Agency category. It is a remarkable achievement as the winners were voted by the client marketers but not determined by a small group of “industry professionals”. The research is unadulterated as there are no drop-downs or check boxes which mean marketers who participate can vote for any agency they prefer to work with.
This strengthened the leading position of Gravitas in the mobile marketing industry in Hong Kong.
Being the most established mobile marketing agency in Hong Kong, Gravitas has served over 100 brands of Fortune 500 companies, listed multinational corporations and renowned local groups. Equipped with experience in the industry and cutting edge technology, Gravitas has provided clients with unique marketing strategies through mobile and executed more than 1,000 successful campaigns since 2003.
