We solve your marketing challenges the mobile way!
Gravitas helps clients to achieve their marketing and business objective through mobile. We offer full range of services on mobile marketing from consultancy, marketing strategies, creative ideas, campaign implementation to post campaign evaluation and analytics.
Served over 100 brands and delivered more than 1,000 mobile marketing campaigns since 2003, we know the best approach to work with clients in different kinds of mobile campaigns that can deliver result with excellent ROI.
Gravitas handles client’s campaign with a strategic approach. Based on a thorough analysis on clients’ background and market situation, we help our client to define the strategy and objective of the mobile marketing campaign. It is also crucial to decide which platform or solution is the most suitable to solve clients’ problem, and determine what should be the right marketing message to bring out from the execution.
When the campaign objectives and strategy are defined, we recommend the most effective mobile tactics to deliver client’s message in the right way to the right target with the biggest impact. There are plenty of tactics that Gravitas can execute, such as Mobile Applications (iOS/ Android/ Windows Phone 7), Mobile Advertising (Text-based/ Display) , Mobile Web (HTML/ HTML 5), Mobile Messaging (SMS/ MMS), Bluetooth, QR Code, Social Media via Mobile, Augmented Reality etc.
Actions speak louder than words – the seamless project management handled by our client servicing team, creative development team and mobile technology team with the strategic mix of mobile media in mind is the key to success of our client mobile marketing campaign. With our creative and technical talents, Gravitas embeds the innovative ideas into practical platform. In addition, we observe strictly to data privacy protection by proactively practicing the guideline from Office of Privacy Commissioner for personal Data (PCPD) and Office of the Telecommunications Authority (OFTA).
During and after the campaign, we offered a meticulous evaluation and recommendations on the campaign impact with concrete data support so that we can always help our client to improve. Key measurement and metrics were defined for a campaign and the campaign reports and post campaign analytics are precious information that allows us to evaluate the success of a campaign.