NEWS

 
Q2 2013

June 7, 2013 | The Gravitas Group takes the lead in Mobile Marketing at AOTY 2013

May 31, 2013 | Mobile Friday: SoLoMo lesson for better mobile campaigns

May 29, 2013 | The Gravitas Group took home with the LOCAL HERO, GOLD & SILVER awards for Mobile Marketing at AOTY 2013

May 3, 2013 | Winning overseas – Successful story of local mobile marketing strategy

April 12, 2013 | Inspiration Sparks HK – Driving creative atmosphere by sharing inspirations

Q1 2013

March 8, 2013 | The Gravitas Group won big at Asia Smartphone Apps Contest 2013

March 1, 2013 | The Launch Party of Inspire Digital, a member of the Gravitas Group

February 8, 2013 | The first Mobile Friday in 2013 kick-started with sharing by Ocean Park and MobPass

February 6, 2013 | Trending business – eMarketing in China

February 1, 2013 | Mall engages consumers with mobile games during festive season

January 30, 2013 | The Gravitas Group Chief Strategy Officer Napoleon Biggs discusses Facebook’s numbers

January 25, 2013 | New Town Plaza launches the first ever Car Searching System on mobile to benefit the shoppers

January 18, 2013 | Gravitas embraces SoLoMo with the launch of Inspire Digital Asia

Q4 2012

December 21, 2012 | Are you still working hard in driving app download?

December 14, 2012 | Bringing foot health to every family by a branded mobile CRM application

December 12, 2012 | Gravitas sponsored the inaugural launch of CMO Club by Marketing Magazine (Photo album)

December 10, 2012 | Digital Media Awards – Results and human ideas

December 7, 2012 | Mobile Friday Social – Award-winning mobile strategy on an OWNED platform

November 30, 2012 | A new chapter of Mobile Friday

November 23, 2012 | Creating market demand through games

November 20, 2012 | World SME Expo 2012: Hong Kong Ideas, Mainland Opportunities

November 16, 2012 | Time to connect and be inspired – Mobile Friday Roundtable

November 9, 2012 | The ONLY HONG KONG GOLD WINNER at Digital Asia Festival 2012 – “Mall Without Boundary” by Gravitas

November 2, 2012 | Mobile Friday socialized! Another insightful event on mobile and social strategies

October 26, 2012 | Paypal study: Hong Kong users adapt to mobile shopping quickly with over 400% growth

October 19, 2012 | Mall launches mobile channel with motion-sensing game to catch shoppers’ eyes

October 12, 2012 | Mobile Friday drills deep into the social media and mobile blend

October 3, 2012 | Gravitas appoints digital marketing evangelist, Napoleon Biggs, as Chief Strategy Officer to expand mobile and social media offerings across Asia

Q3 2012

September 28, 2012 | Building a personalized and always-on channel for your brand to create customer loyalty

September 21, 2012 | Digital experts gathered at SES Hong Kong Conference

September 14, 2012 | Kipling brings greater shopping experience through interactive mobile catalogue

September 7, 2012 | Mobile Friday Social – Exploring the benefits and future of mobile advertising

August 31, 2012 | The industry experts shared insights at Hong Kong Productivity Council

August 24, 2012 | Mobile Friday returns with tips on mobile advertising!

August 17, 2012 | Provide your customers with great convenience and gain greater customer loyalty in return

August 10, 2012 | Bite-sized information fostering effectiveness: IKEA extends offline messages through mobile

August 3, 2012 | Are you ready for 388 million Chinese internet users on mobile?

July 27, 2012 | Cannes Lion winner turns discount campaign into racing fun!

July 20, 2012 | IAB: mobile audience behavior depends on when, where and what devices

July 13, 2012 | EMAX Reaches Diverse Target Segments through Mobile and Hello Kitty

July 6, 2012 | Ocean Park leans on mobile to promote its new attraction

Q2 2012

June 29, 2012 | How should marketers respond as potential ownership of smartphone in Asia Pacific reaches 70%

June 22, 2012 | Gamification meets mobile marketing with impressive results

June 15, 2012 | Seamless integration between functionalities and innovation: AsiaWorld-Expo iPhone Application

June 1, 2012 | Gravitas Group rocked Agency of the Year 2012 in mobile marketing

May 25, 2012 | Mobile Friday Social – leveraging mobile to achieve PAID-OWNED-EARNED milestones

May 11, 2012 | Shifting from offline to digital – How good design makes information clear and accessible

April 27, 2012 | Windows Phone – The next mobile marketing platform?

April 20, 2012 | Why that one little back button can influence mobile strategy – The importance of user experience

April 13, 2012 | New Town Plaza was the only shopping mall recognized in HKICT Awards 2012

Q1 2012

March 31, 2012 | The first mobile application with e-table booking function

March 30, 2012 | Mobile Friday Social – Casual mingling alongside with latest mobile marketing insights

March 23, 2012 | Mobile’s interactivity maximizing the impact of trial redemption

March 16, 2012 | Secret of success on gamifying HTML5 campaign

March 9, 2012 | Bringing your audience an unprecedented experience at every tap

March 2, 2012 | The most direct metrics to measure your marketing campaign result

February 24, 2012 | Will SMS end its historical mission for mobile marketing?

February 10, 2012 | Why do more and more marketers use mobile sites to communicate?

January 20, 2012 | Automate customer service through the use of mobile devices to increase loyalty

January 13, 2012 | Quick and direct way to capture audience’s attention

Q4 2011

December 23, 2011 | Case Study: Making use of smartphone app for mobile commerce

December 16, 2011 | Connect customer with games in App

December 15, 2011 | The indispensable mobile future

December 3, 2011 | World SME Expo invited Gravitas as a guest speaker

December 2, 2011 | How Location-Based Service (LBS) and SMS can help?

November 25, 2011 | Gravitas features in Capital Weekly on its first step in mainland market

November 25, 2011 | Improve selling process with mobile sales kit

November 18, 2011 | How to uplift customer experience through mobile?

November 11, 2011 | Case study: Why user experience matters?

November 4, 2011 | The first in-app shopping mall restaurant table booking system in Hong Kong

October 28, 2011 | The Celebration Event of Mobile Friday’s 3rd Anniversary

October 28, 2011 | Integration of mobile, social and traditional media in a marketing campaign

October 21, 2011 | New trend for promotion – mobile marketing

October 21, 2011 | App launched to drive tourists to the 58th Macau Grand Prix

October 14, 2011 | 3i corporate values bring advantages of mobile marketing

October 14, 2011 | Metro City Plaza brings shoppers closer via QR code

October 11, 2011 | Innovation is the most important issue to mobile advertising

October 7, 2011 | Get bigger slice of the HK$4.2 billion pie through mobile marketing in Golden Week

October 5, 2011 | Gravitas interviewed by RTHK about mobile marketing

October 4, 2011 | Mobile marketing is an indispensable strategy to succeed

Q3 2011

September 30, 2011 | Unusual paths to success – Mobile marketing heavyweight

September 25, 2011 | ECCO story launched bringing Scandinavian winter to Hong Kong

August 30, 2011 | Gravitas interviewed by HK Economic Times about Mobile Advertising

August 22, 2011 | Great music and cuisine are brought to you by New Town Plaza

August 17, 2011 | Gravitas won 3 awards on 2011 HK Marketing Smartphone APPS Popularity Contest

August 16, 2011 | Johnnie Walker brings you a brand new interactive mobile experience

August 15, 2011 | Gravitas interview on Economic Weekly on Smartphone App for Mobile Marketing

July 22, 2011 | Gravitas unveils new corporate branding

July 8, 2011 | Vintage fashion turns mobile and Shopping malls drawn to appvertising

Q2 2011

June 30, 2011 | L’Oreal picks am730 as sole mobile partner

June 24, 2011 | amW revamps with trendy focus

May 27, 2011 | Festival Walk woos China visitors on mobile

April 8, 2011 | Novartis launch a new iPhone app to promote Nicotinell

March 18, 2011 | “Merrill Lynch Warrants & CBBC Focus” on Popular Mobile Apps

March 15, 2011 | CSL targets app users to promote new Mobile Broadband Service Plan

Q1 2011

January 21, 2011 | Standard Chartered Bank taps AMAZE to promote dream encounter of the reds lucky draw

January 17, 2011 | AXA introduces financial needs analysis mobile app

January 14, 2011 | PolyU taps AMAZE to promote info day for taught postgraduate programs