Asia Pacific region have more than 2.6 billion mobile subscribers in early 2011 with an average annual growth rate of 25% – it is undoubtedly the fastest growing telecommunications markets in the world. It is estimated that more than 400 million people across the Asia Pacific region had access to the mobile internet in 2010, and over US$8 billion mobile advertising revenue is expected to be generated from Asia Pacific by 2015!

Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

The highly personalized, interactive and uncluttered environment in mobile allows marketers to deliver their message more effectively. People’s habit in consuming information and entertainment has been revolutionized with the advent of mobile phone and technology. Mobile marketing become an indispensable element in any Integrated Marketing Communications (IMC) campaigns.