An effective mobile marketing campaign has to be holistic and seamlessly integrated into marketing actions in other channels, but how? This is a question that puzzles many marketers.

Being a dedicated expert in mobile marketing, Gravitas has founded Mobile Friday, the largest community of mobile marketers in Asia since 2008.

In the past 3 years, we have shared the latest mobile marketing trends, strategies, case studies and facilitated the cross sharing of tips and ideas with at least 1,000 marketers during the Mobile Friday workshops and gatherings we organized regularly in Fridays afternoon.

Participants of Mobile Fridays are senior management such as CMOs, Directors, VPs, Managers, and a lot of professionals in charge of marketing, CRM, brand management, communications and trade marketing also joined our event. Mobile Friday provides an excellent platform for them to learn from and share with other marketing elites. Most of the participants found the events were extremely useful and recommended their colleagues and partners to join as well.

Mobile Marketing Snaps!

In addition, we continuously collect worldwide and local mobile marketing news and share them with our members with a weekly newsletter “Mobile Marketing Snap!”, subscribe NOW!