(31 Oct, 2014) Coach’s first mobile app is marked by her particularity and intelligence in deepening the engagement across devices and platforms and sharing fun. The app aimed at celebrating her new launch of Coach X Peanuts.
(24 Oct, 2014) Jill Stuart’s latest Facebook app has posed a new way to engage fans’ and their friends, featuring exchange of reward stamps among friends. The digital campaign, title “The Most Precious Sweet Moment”, is believed to pave the way and attract more target audience for the new launch in her bathing series next month.
(10 Oct, 2014) To establish a strong bonding with moms, Huggies Pull-Ups, as the market leader in potty training pants, has launched the “Time to Potty” app, featuring potty timer and mini-games. It helps moms and kids to get through the potty training and achieve the developmental milestone of kids.
(26 Sep, 2014) As part of the larger campaign in celebrating the launch of Cara Delevingne collection, Mulberry designed a mobile-first interactive quiz to get audience feel the brand’s seasonal styles.
U Card by Festival Walk — the first ever mobile loyalty programme dedicated to university students in HK
(5 Sep, 2014) To begin an enduring loyalty programme in the new school year, Festival Walk has transformed the physical membership cards of its long-established U Card into ubiquitous mobile presence.
(22 Aug, 2014) As an avant-garde in digitalizing customers’ experience on-the-go, Hermes once again has demonstrated how to enrich the moments of catalogue reading beyond merely showing product shots and lifestyle photos.
Galeries Lafayette Paris Huassmann— Navigate in a multi-storey shopping building with innovative mobile guide
(8 Aug, 2014) The mega department store in Paris, Galeries Lafayette, has put the strategic highlight of their new mobile app on easy indoor navigation. It is an unprecedentedly intuitive personal navigation guide accompanying your shopping.
(1 Aug, 2014) La Mer is running a marine conservation campaign with a responsive website “Blue Heart” featuring interactive map and Google Oceans View.