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We are dedicated to share insights on local and global mobile marketing campaigns and trends through our weekly newsletter “Mobile Marketing SNAP!”.

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RoadShow’s new infotainment app – Lifestyle, dining & gatherings in one go

(17 Jul, 2014) RoadShow has launched an infotainment mobile app, HK2gather, featuring lifestyle editorials with special focus on food and dining. It helps organizing gatherings in an ever easier and smoother way within a single app.

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The 6th Anniversary Party marked the significant milestone of Mobile Friday

(4 Jul, 2014) Last Friday was a big day for Mobile Friday. We had our 6th Anniversary Party celebration with more than 50 enthusiastic marketers in a Western Wine Bar in Causeway Bay.

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Case study on Yves Saint Laurent HK’s mobile campaign— comic creation experience enabled by mobile optimized Facebook app

(13 Jun, 2014) For promoting the makeup range ‘Kiss & Blush’ Yves Saint Laurent (YSL) has created a Facebook app that excels in its compatibility and smooth performance across multiple devices.

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Case study on New Balance China’s viral video – ‘How Watson retaliates Sherlock’ (Official title: 看華生如何逆襲夏洛克)

(30 May, 2014) New Balance China’s latest social video posted on Youku has recently created a buzz in Hong Kong. It has been widely shared on Facebook, Youtube and forums. What are the success factors leading to its virality and brand favouritism?

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Lancome’s loyalty programme initiates rewarding social engagement

(16 May, 2014) Lancome has broadened the definition of loyalty programme. In its latest Elite Rewards, points are given upon both online and offline purchasing, and more specially, engagement on social media.

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‘Swarovski Trends’—Your personal mix-and-match companion on-the-go

(2 May, 2014) Swarovski has updated its application, Swarovski Trends, to highlight the brand as your intimate companion on daily jewels mix-and-match. In celebrating the Mother’s Day, it has also launched new seasonal campaign on this mobile platform.

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Case study on Hermes’ seasonal mobile app— Origami making to enrich catalogue viewing experience

(11 Apr, 2014) The super luxury fashion brand Hermes has innovated an interactive tablet app, Monde d’Hermès, to digitalize its seasonal catalogue in an interactive way.

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