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We are dedicated to share insights on local and global mobile marketing campaigns and trends through our weekly newsletter “Mobile Marketing SNAP!”.

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Westfield UK— a shopping mall app with distinct personalization and parking features

(16 Jan, 2015) Creating unique mobile experience to attract repeated foot traffic is always the quest of shopping mall marketers. Westfield, shopping malls in two locations in UK, has made a brilliant example with app features that have never been seen in Hong Kong.

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Review on Mobile Friday Social- Bring Mainland customers to your doors by SEM & the mobile trends in 2015

(9 Jan, 2015) In the Mobile Friday Social last month, we were pleased to have David Ip and Ricky Chu to share with us the tactics in growing the sales from Mainlanders by SEM and the mobile trends in 2015.

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Mobile Friday Social Invitation- SEM to gain profits from Mainland customers

(5 Dec, 2014) Over the past years, Mainland tourists’ consumption has taken up larger and larger share of total retail sales in Hong Kong. Yet reaching the mass audience in Mainland with limited costs is always a big challenge. Here we are bringing you an easy but powerful solution by Search Engine Marketing.

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Coach’s first mobile app— Simple app promotes deep engagement & fun sharing

(31 Oct, 2014) Coach’s first mobile app is marked by her particularity and intelligence in deepening the engagement across devices and platforms and sharing fun. The app aimed at celebrating her new launch of Coach X Peanuts.

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Jill Stuart diversifies social mobile game on Facebook by stamp exchange

(24 Oct, 2014) Jill Stuart’s latest Facebook app has posed a new way to engage fans’ and their friends, featuring exchange of reward stamps among friends. The digital campaign, title “The Most Precious Sweet Moment”, is believed to pave the way and attract more target audience for the new launch in her bathing series next month.

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Case study on Huggies’ app— How mobile weaves the brand into moms’ everyday lives

(10 Oct, 2014) To establish a strong bonding with moms, Huggies Pull-Ups, as the market leader in potty training pants, has launched the “Time to Potty” app, featuring potty timer and mini-games. It helps moms and kids to get through the potty training and achieve the developmental milestone of kids.

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Case study on Mulberry— A simple fun quiz to amplify the fashion styles of new collection

(26 Sep, 2014) As part of the larger campaign in celebrating the launch of Cara Delevingne collection, Mulberry designed a mobile-first interactive quiz to get audience feel the brand’s seasonal styles.

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U Card by Festival Walk — the first ever mobile loyalty programme dedicated to university students in HK

(5 Sep, 2014) To begin an enduring loyalty programme in the new school year, Festival Walk has transformed the physical membership cards of its long-established U Card into ubiquitous mobile presence.

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