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We are dedicated to share insights on local and global mobile marketing campaigns and trends through our weekly newsletter “Mobile Marketing SNAP!”.

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U Card by Festival Walk — the first ever mobile loyalty programme dedicated to university students in HK

(5 Sep, 2014) To begin an enduring loyalty programme in the new school year, Festival Walk has transformed the physical membership cards of its long-established U Card into ubiquitous mobile presence.

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Hermes’ mobile catalogue amusing men for repeated visits

(22 Aug, 2014) As an avant-garde in digitalizing customers’ experience on-the-go, Hermes once again has demonstrated how to enrich the moments of catalogue reading beyond merely showing product shots and lifestyle photos.

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Galeries Lafayette Paris Huassmann— Navigate in a multi-storey shopping building with innovative mobile guide

(8 Aug, 2014) The mega department store in Paris, Galeries Lafayette, has put the strategic highlight of their new mobile app on easy indoor navigation. It is an unprecedentedly intuitive personal navigation guide accompanying your shopping.

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Case study on La Mer— Leverage Google Oceans View & interactive map for conservation campaign

(1 Aug, 2014) La Mer is running a marine conservation campaign with a responsive website “Blue Heart” featuring interactive map and Google Oceans View.

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RoadShow’s new infotainment app – Lifestyle, dining & gatherings in one go

(17 Jul, 2014) RoadShow has launched an infotainment mobile app, HK2gather, featuring lifestyle editorials with special focus on food and dining. It helps organizing gatherings in an ever easier and smoother way within a single app.

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The 6th Anniversary Party marked the significant milestone of Mobile Friday

(4 Jul, 2014) Last Friday was a big day for Mobile Friday. We had our 6th Anniversary Party celebration with more than 50 enthusiastic marketers in a Western Wine Bar in Causeway Bay.

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Case study on Yves Saint Laurent HK’s mobile campaign— comic creation experience enabled by mobile optimized Facebook app

(13 Jun, 2014) For promoting the makeup range ‘Kiss & Blush’ Yves Saint Laurent (YSL) has created a Facebook app that excels in its compatibility and smooth performance across multiple devices.

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Case study on New Balance China’s viral video – ‘How Watson retaliates Sherlock’ (Official title: 看華生如何逆襲夏洛克)

(30 May, 2014) New Balance China’s latest social video posted on Youku has recently created a buzz in Hong Kong. It has been widely shared on Facebook, Youtube and forums. What are the success factors leading to its virality and brand favouritism?

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